Build: An Unorthodox Guide to Making Things Worth Making

✅Always start the pitching process before you need money. You need to be in a position of strength ✅You can only have one customer. Regardless of whether you’re B2C or B2B, you have to choose one and aim everything at them ✅In a crisis, keep saying, “we’ve done this before, we can do it again ✅If the founder who was CEO leaves the CEO position but stays with the company, things can get messy. They have to be very clear about their roles or it could create factions in the company. ✅This thing's holding most people back is themselves. ### VCs VCs will want to talk to your customers for due diligence, so make sure you have a room full of files to make that easy.