In-N-Out Burger: A Behind-the-Counter Look...
By
Stacy Perman
ISBN: 9780061346729
Date read: 2025-09-29
How strongly I recommend it: 9/10
This is a story about staying small, focused, and high-quality. No franchising, no compromise, and massive customer loyalty. It’s a masterclass in doing fewer things better, even when scale is tempting.
Go to the Amazon page for details and reviews.
MY NOTES
✅ Harry invented the speaker drive-through system first. Innovation isn't always flashy; sometimes it's just removing friction in a way nobody forgets.
✅ Harry wouldn't open another store until he had enough money. He refused to go into debt. Grow slower, stay alive longer.
✅ Ray Kroc even tried to sell them one of his multi-mixers.
Everybody's selling something. Even the legends.
✅ Do one thing and do it the best you can. The world rewards focus because focus compounds.
✅ Like Ed Catmull, Harry solved problems before they were problems. The easiest fires to put out are the ones you prevent.