Steve Jobs

The Book in 3 Sentences Steve would go above and beyond to keep things simple. Steve's clarity of thought was why he was able to communicate so effectively. Sometimes you have to learn how to say no. My Notes Keep things simple, simple, simple. The Reality Distortion Field: Jobs used this by believing in the impossible himself so that he could make others do the impossible. "In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you." NeXT: Make the product something spectacular that nobody has ever seen before, and don't make an interior designer the 10th person of a company, focus on the simple product. Pixar: Don't listen to people when they tell you it's impossible. The investors told Steve that he shouldn't take Pixar public, but he didn't listen and now Pixar owns half of the movies and all of the toys. Steve's Return: Apple was failing under Gill, and it was because it was focusing on the money and not the product. Focus on the product. Design Principles: Keep the design simple. That means deeply understanding the essence of a product to get rid of the parts that are not essential. The iTunes Store: The only way to create a store that you could own the music yourself and to get people to stop pirating music, was to use a creative solution. Jobs made it so that the iTunes Store was only on Apple products. "If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much." Apple didn't have divisions, it was instead controlled by teams working as a flexible company. This mentions the book: The Innovator's Dilemma. Pixar's friends: When Steve went to build the new Pixar HQ, he made one big building instead of smaller ones and he made it so that people had to walk around the campus and interact with people they haven't seen in a long time. This boosted creativity because he believed that face-to-face is where creativity happens. Round One: "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." , Stanford Commencement Round three: Visit Kyoto, Japan with Zen Buddhist temples. "I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning just like the digital one." Bill Gates said that schools in the future should have students watching lectures and video lessons on their own while using class time for discussions and problem solving. I completely agree with this! Bill Gates came to his house and talked about their good old days and how Steve used end-to-end integration, controlling the whole Apple system and Gates left it more open, both were good options. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. "Our job is to find out what the customer wants before they do. People don't know what they want until you show it to them. That's why I don't rely on market research. Our task is to read things that are not yet on the page." Bob Dylan: "If you're not busy being born, you're busy dying." There was an old man across the street when he was little who invited him to his house to collect some rocks and put them in a machine. The next day, Steve went over and found all of the rocks polished and beautiful. This is the metaphor he uses to describe what he thinks a team should be. By working together, the team polishes each other and the ideas and what comes out are these polished stones. A team should argue, make noise, and fight sometimes.